A life-long traveler, Assaf’s father is a career diplomat who transferred his passion for discovering new countries and experiences to his family. In the IDF Assaf had served in the Gaza envelope region for most of his service as commander in a combat intelligence unit. After Assaf left the IDF, he began traveling extensively, especially throughout North and South America. Upon his return to Israel, he attended Hebrew University in a double major in Political Science and International Relations and hold a Master's degree in Middle Eastern studies from Haifa University. Today, Assaf splits his time between satiating his wanderlust (45 countries so far and counting) and bringing the sights and sounds of Israel to life for discerning tourists.